In preparation for the launch of the long-awaited 2011 Saab 9-5, the Swedish automaker has released a one-minute video that showcases the 9-5’s exterior design. We even get to see a driving footage. The background music serenades the viewer with some soft guitar and piano, combined with lyrics suggesting “it’s going to be alright.” After coming so close to death, perhaps the new Saab video is an indication of better things to come. Check out the commercial after the jump…
Saab 9-3 Pictures, What Could Have Been
Here are some photos of the stillborn Saab 9-3, the compact sedan that “could have saved” the Swedish automaker.
The 9-3 would have been the first all-new model from the company after being ditched by General Motors. Intended to usher in a new design direction for the brand, it doesn’t stray too far from the 9-5’s styling and, in fact, looks like a smaller version of the larger sedan.
While Saab may not be here as the company we use to know, its name still lives on, having been purchased by National Electric Vehicle Sweden (NEVS). NEVS also acquired the rights to the Phoenix platform that the car was suppose to ride on. Word on the street is that the 9-3 might actually see the light of day.
Saab Could Return in 2013 with Gas-powered 9-3
Since being acquired by National Electric Vehicle Sweden (NEV) earlier in the year, Saab has remained under the public radar. However, the Swedish automaker is reportedly considering returning to the market next year with a gas-powered 9-3.
“We are evaluating the possibility to start production around next summer of a 9-3 with a traditional powertrain,” company spokesman Mikael Oestlund told Automotive News Europe.
NEV initially planned for Saab’s first post-bankruptcy car to ride on a new ‘Phoenix’ platform that utilized an all-electric powertain; however, that vehicle — scheduled for a 2014 launch — will be the second in the company’s product pipeline.
Having lost the right to use the griffin emblem during the bankruptcy proceedings, Saab will apply a new logo unrelated to the griffin emblem to all its future vehicles.
Electric Car Maker Buys Saab, Can’t Use Griffin Logo
The assets of bankrupt Saab have officially been acquired by the National Electric Vehicle Sweden (NEVS), a Swedish-Chinese consortium.
According to NEVS, the sale includes the right to use the “Saab” name but not the brand’s trademark Griffin logo, the intellectual property rights for the existing Saab 9-3 and the “Phoenix” platform that was to underpin the next-generation 9-3 and Saab’s ultra-modern assembly plant in Trollhattan, Sweden.
NEVS will initially build an electric car based on the outgoing 9-3. The car will launch in 18 months and will be sold primarily in the Chinese market, although it will be produced at the Trollhattan plant in order to maintain European levels of assembly quality.
While the new model will wear the Saab name, the Griffin embalm will not be used due to its continued use by commercial truckmaker Scania and the Saab aerospace group.
“I am delighted that we can build on Saab Automobile’s skills in vehicle design and production to start a new future-oriented venture in Trollhättan, where world class manufacturing facilities are available,” NEVS chairman Trogen said in a statement. “We will match Swedish automobile design and manufacturing experience with Japanese EV technology and a strong presence in China. Electric vehicles powered by clean electricity are the future, and the electric car of the future will be produced in Trollhättan.”