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Polestar

Watch Volvo Crash Test The Polestar 1 Hybrid Sports Car

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Polestar 1 Crash Test

The plug-in hybrid sports car holds up very well.

Volvo has released a video showing the first Polestar undergoing crash testing to test the strength of its carbon fiber reinforced polymer body.

The initial test had a Polestar 1 prototype propelled into a stationary barrier at 35 mph at the Volvo Cars Safety Center in Gothenburg, Sweden. Most of the energy was absorbed by the car’s crash structure, with the remaining energy mitigated by the carbon fiber body panels into the body structure.

Zef van der Putten, the manresponsible for carbon fiber at Polestar, stated:

“The outcome of this first crash test validates the decision to build the body of Polestar 1 in carbon fiber. It also confirms that carbon fibre supports the highest safety standards. This is an example of how Polestar spearheads the development of new technology in the Volvo Car Group.”

The Polestar 1 begins assembly in mid-2019 at a specialized factory in Chengdu, China.

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Luxury

Polestar 1 Is Sold Out, Get Ready For Polestar 2

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White Polestar 1 electric sports car, rear

The Swedish upstart is gaining traction in the electric car segment.

Polestar’s first model, the plug-in hybrid Polestar 1, is officially sold out, which is quite an accomplishment considering it costs around US$155,000.

Production of the sports coupe is scheduled to begin by mid-2019 and will be limited to 500 cars per year initially. If you missed out on the first batch, you’ll have to wait until sometime in 2020 for the next one.

Volvo’s electric sub-brand also announced that its next model, the Polestar 2, will debut in early 2019 before going on sale sometime in 2020.

The fully-electric Polestar 2 will rival to the Tesla Model 3 as Polestar’s first volume model. It will be followed by a an even more important Polestar 3 electric SUV sometime in 2020.

Thomas Ingenlath, Chief Executive Officer at Polestar, says the goal is to maximize driving enjoyment with “great looking cars with avant-garde design that are full of modern technology.”

The company previously announced that it will sell its cars in retail labs installed in major cities around the world, a non-traditional setting that removes the hassle that usually comes with traditional car buying and ownership.

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Car Buying

Polestar Space Provides Delightful New Way Of Buying A Car

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Volvo’s electric sub-brand is following in Tesla’s footsteps to revolutionize the car-buying experience.

Polestar has announced that it will sell its cars in a non-traditional setting with retail labs installed in major cities around the world.

Called ‘Polestar Space’, the concept is said to be a new approach to automotive retail and each retail lab will be situated next to other “innovative” brands, much like the Tesla Stores.

Thomas Ingenlath, Chief Executive Officer at Polestar, stated:

“Polestar will be a fully digital brand, but a Polestar Space is where customers will be able to come into direct contact with us. In a Polestar Space, they’ll meet and interact with a Polestar brand and product expert, see the engineering under the skin as well as be able to take a test drive.”

The goal is to delight customers with everything Polestar has to offer, all the while removing the hassle that comes with traditional car ownership. Each Polestar Space will have a minimalist theme where parts such as wheels, carbon-fiber, exterior paint and interior leather have their own standalone exhibit showcasing their unique design attributes, even allowing customers to sample them.

Since customers can only order a vehicle online, they won’t have to experience hard-sell, commission-based salespeople or the feel pressure of having to sign a contract.

Polestar hopes to open 60 Polestar Space locations globally by 2020 to support the key launch markets for the brand.

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Coupe

Polestar 1 Hybrid Sports Car Debuts With 600HP, 93-Mile EV Range

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Polestar 1 hybrid sports car

Volvo Car Group’ newly-formed Polestar brand has revealed its first car, and it’s impressive. The Polestar 1 is a high-performance electrified sports car that will surely turn some heads.

As Polestar’s halo car, the two-door 2+2 Grand Tourer Coupe boasts a plug-in hybrid powertrain that produces 600 horsepower and 738 pound-feet of torque. Its pure-electric driving range of up to 93 miles (150 km) is said to be the longest electric driving range of any plug-in hybrid as of the time of this writing.

The Polestar 1 is built on Volvo’s Scalable Platform Architecture (SPA) platform, though half of the components used were created from the ground up by the engineers at Polestar. It’s the first car to employ Öhlins Continuously Controlled Electronic Suspension (CESi) and benefits from a dual electric rear axle that allows for precise control over torque application at each wheel.

A carbon fiber body not only reduces weight by 500 pounds (227 kg) and lowers the overall center of gravity, but also increases torsional stiffness by 45 percent. Thomas Ingenlath, Chief Executive Officer of Polestar, stated:

“Most electric cars are fast – that’s a product of the attributes of an electric motor. However, for Polestar, performance is far more holistic than just straight-line speed. It’s about acceleration, of course, but it’s also about cornering, braking, suspension control, chassis feedback and steering feel. This is what Polestar calls Progressive Performance.”

The Polestar 1 is slated to arrive in 2019 and will be followed by two other models, the Polestar 2 and Polestar 3. Also scheduled a 2019 release, the Polestar 2 will rival the Tesla Model 3 as the Volvo Car Group’s first fully-electric vehicle.

Don’t expect to the see the Polestar 1 or any Polestar car at a dealership. They will be sold exclusively online and offered on a two- to three-year subscription basis as part of an all-inclusive package that includes pick-up and delivery services and rental options for other vehicles from the Volvo Car Group.

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