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Toyota Launches Its Own Vehicle Subscription Service



Red Toyota GT86 Sports Car

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The company is the first mainstream, non-premium automaker to announce such a service.

Toyota has followed in the footsteps of luxury automakers like Volvo, Porsche and BMW, but now Toyota and announced its very own vehicle subscription service.

Called Kinto, the new subscription service goes into operation in 2019 and will allow users to access any Toyota model they want. It also feature a reward program that incentivizes drivers to take good care of their vehicle.

Akio Toyoda, President of Toyota, stated:

“The service makes it easy to start life with a car as soon as the customer feels that they want one. Moreover, if the customer wants to try another car, they can change cars, and if they no longer need the car, they can return it.”

Toyota’s Kinto subscription service is undergoing trials in Tokyo. If proven successful in Japan, it could make its way to North America and elsewhere around the world.

While Japanese automaker is the first non-premium automaker to announce a vehicle subscription service, it certainly won’t be the only one to do so. General Motors is likely gearing up to join the fray with Chevrolet, Buick and GMC.

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Plug-in/Electric Car

Toyota Gets Serious About Battery-Powered Electric Vehicles



Toyota Prius Prime Charging

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The Japanese automaker has accelerated its development of electrified vehicles.

Toyota has announced that it has brought forward its pure electric vehicle plans.

The company was a focal supporter of hydrogen fuel-cell vehicles (FCV), having predicted that they were the future of electric vehicles and not conventional battery-powered vehicles (BEV). It’s isn’t giving up on FCVs, but there is seems to be a shift in priorities.

New toyota electric vehicles

In a briefing on the company’s EV plans, Toyota’s R&D chief Shigeki Terashi revealed that Toyota wants to have 5.5 million electrified vehicles — including traditional hybrids, plug-in hybrids and battery-powered vehicles — on the road by 2025, which is five years earlier than originally planned.

The world’s automakers are embracing solid-state batteries, which are lighter and more power dense than the latest lithium-ion tech and are predicted to be the next major innovation for electric vehicles. The company could unveil its new solid-state battery at the 2020 Tokyo Olympic games.

Just days earlier, Toyota and Subaru announced a partnership to jointly developed a new electric vehicle platform that will be used for five mid- and large size vehicles, as well as a smaller compact SUV. A teaser image of those vehicles is pictured immediately above.

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Toyota, Subaru Team Up To Develop All-Electric SUV



Toyota Subaru Electric Vehicle

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Then makers of the Toyota 86 and Subaru BRZ are shifting some of their resources from sports cars to electric vehicles.

Toyota and Subaru are expanding their existing partnership to include the development of a new electric platform for midsize and large passenger vehicles. The platform will initially be used for a C-segment SUV that will be sold under each company’s own brand.

Subaru will provide its expertise in all-wheel drive technologies, while Toyota will bring its electrified vehicles know-how. By combing their respective strengths, they will be better be able to tackle market challenges surrounding electric vehicles, including development costs and battery supplies.

“The platform will be developed in a way that will make it broadly applicable to multiple vehicle types, including C-segment-class and D-segment-class sedans and SUVs, as well as to efficient development of derivative vehicle models,” the Japanese automakers stated in a press release.

Subaru and Toyota have collaborated on vehicle development since 2005, with their efforts resulting in the Toyota 86 / Subaru BRZ sports cars and the Subaru Crosstrek Hybrid.

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Toyota Supra Gets TRD Carbon Aero Upgrades, 19-Inch Wheels



New Toyota Supra TRD Carbon Fiber Parts, front angle

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Sprucing up your Supra with these composite pieces won’t come cheap.

Toyota has revealed a carbon fiber body kit and some new wheels for the reborn Supra.

Unveiled in Japan, the Gazoo Racing/TRD upgrades include front and rear spoilers, side door garnishes, and side skirts, giving the car a lower appearance and bare-composite look that contrasts with the painted bodywork.

Further upping the Supra’s appearance is an available set of GR 19-inch forged aluminum wheels that are painted in black to match the carbon aerodynamic elements.

Pray that you have money to burn because each individual upgrade costs the equivalent of at at least $1000. The front splitter, for instance, fetches 320,000 yen ($2,907 at current exchange rates), while the spiffy set of wheels go for 640,000 yen ($5,813).

Toyota hasn’t confirmed if they will be available in North American or Europe, so you might need to figure out how to import them and incur the added cost of doing so.

In other news, the Supra is a fuel efficient sports car.

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