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Ford Trademarks ‘Adrenaline’ Name, But For What?

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Ford Off-Road SUV Teaser

A name that screams excitement…

Ford has trademarked the Adrenaline name in Canada, which according to the application, is intended to be used for “motor vehicles, namely, passenger automobiles, trucks, sport utility vehicles, off-road vehicles, and structural parts, fittings, and badges therefor.”

Though unclear what the American automaker has planned for the name, it will be used for a passenger vehicle and not some kind of ride-sharing or renting cars service.

Moreover, given Ford’s decision to kill off most of its car lineup, it is certainly not intended for a future car. Rather, chances are the name slapped on the back of a new SUV, possibly the ‘Baby Bronco’.

‘Adrenaline’ has a high-octane performance vibe to it that makes us think it will be used for something a bit more exiting. It could take the form a sportier trim level much like the Tremor and Lightning names that were once used for high-performance versions of the F-150.

In fact, Ford use to offer a sporty version of the Explorer Sport Trac called the Adrenalin that was purposely missing the ‘E.’

‘Adrenaline’ may be something specific to the Canadian market, or may not be used at all.

What should Ford use the “Adrenaline” name for? Share your suggestions in the comments below.

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Ford

Ford And VW Form Global Automotive Alliance

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Ford, Volkswagen Trucks

The two automakers will focus on trucks, vans and mobility solutions.

Ford and Volkswagen have entered into a global automotive alliance to jointly develop both vehicles in existing market segments and future mobility solutions.

Unlike the Renault Nissan Mitsubishi alliance or other strategic partnership in the industry, neither company will have a financial stake in the other, at least not initially. The partnership was formed solely to mitigate vehicle development costs.

The first programs to benefit will be medium-sized pickup trucks and other commercial vehicles in the European market, with Volkswagen relying on Ford’s expertise in the area. Expect to see their first products to hit the market as early as 2022.

Ford and Volkswagen also signed a memorandum of understanding to investigate collaboration on autonomous vehicles, mobility services and electric vehicles and are already in the process of exploring opportunities.

“Over time, this alliance will help both companies create value and meet the needs of our customers and society,” stated Ford CEO Jim Hackett. “It will not only drive significant efficiencies and help both companies improve their fitness, but also gives us the opportunity to collaborate on shaping the next era of mobility.”

The fact that neither company owns a stake in the other should result in smoother sailing than experienced by Renault and Nisan.

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Crossovers

New, 2020 Ford Explorer Debuts As RWD, 365HP Large SUV

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New, 2020 Ford Explorer Limited SUV, blue

It’s the first SUV to ride on the Blue Oval’s new platform.

Ford has unveiled the all-new, 2020 Explorer, the latest iteration of its mainstay three-row family SUV.

Whereas the previous-generation Ford Explorer is built on a front-wheel drive platform that debuted in 2008, the new model moves onto a brand-new rear-wheel-drive platform that also underpins the new Lincoln Aviator. It’s a return to form for Ford’s nearly 30-year-old nameplate.

Power is provided by a 2.3L turbocharged four-cylinder that produces 300 horsepower and 310 lb.-ft. of torque, paired to Ford’s new ten-speed automatic that drives either the rear wheels or, optionally, all four wheels.

That output isn’t too shabby for a base engine, but buyers looking for even more oomph! will have the choice of a 3.0L turbocharged V6 with 365 horsepower and 380 lb-ft. of torque, the most powerful engine ever put in an Explorer. A hybrid powertrain will also be available.

The 3.0-liter EcoBoost equipped Explorer can tow up to 5,600 pounds (2,540 km), while models with the 2.3-liter EcoBoost and Class III Trailer Tow Package can tow up to 5,300 pounds (2,404 km).

Moving to the exterior, designers chose to give the new Ford Explore an evolutionary design that reminiscent of its predecessor, but the rear-wheel drive proportions give it a sportier, more athletic look that should appeal to more buyers.

The interior is both upscale and practical, featuring a new sliding second-row seat that eases entry to the rearmost row. The long list of standard comfort and convenience features includes a 4G LTE WiFi hot spot that can accommodate up to 10 devices, a power-operated rear hatch, and a vertically-mounted infotainment system that juts out of the dashboard like a tablet. Do you like the look?

Cargo capacity comes in at 87.8 cubic feet with the second and third rows folded and 6.1 cubic feet more than the current Explorer.

On the safety front, every Explorer now comes with Co-Pilot360, Ford’s suite of passive and active safety features that consists of a blind-spot monitor with a cross-traffic alert system, lane-keep assist, automatic high-beam headlights, and a forward collision system with automatic braking and pedestrian detection.

An adaptive cruise control system with lane-centering technology is available, as are an automatic rear braking system and Ford’s latest parking assistant, which is able to parallel or perpendicularly park the Explorer without the driver having to touch the steering wheel or pedals.

The all-new, 2020 Ford Explorer goes on sale in summer 2019 with a starting price of $32,765 in the United States. Are you happy with how it turned out, and could you consider one for your next vehicle?

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Detroit Auto Show

New Ford Police Interceptor Utility Hybrid Is Ready To Fight Crime

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New, 2020 Ford Police Interceptor Utility SUV

When the all-new Ford Explorer suits up to protect and serve…

Ford has revealed the new Police Interceptor Utility Hybrid, its latest crime-fighting SUV for law enforcement officers in North America and possibly elsewhere.

Based on the 2020 Ford Explorer, the Police Interceptor Utility promises added protection for those in the line duty while also delivering better fuel mileage and reduced emissions than its predecessor. It features a Police Perimeter Alert system that not only provides 270 degrees monitoring around the vehicle, but can also analyze the movement of bad guys; can automatically secure the vehicle by locking doors and rolling up windows; and create motion trails on perpetrators outside so that officers can track their movements.

On the mechanical front, there is an optional hybrid powertrain that delivers an estimated fuel economy rating of 24 mpg combined rating, which is a a whopping 41 percent improvement over the 3.7-liter gas engine under the hood of the previous Police Interceptor Utility.

Interceptor Utility Hybrid also has better acceleration than the old 3.7L-engine equipped model, reaching 0 to 60 mph (96 km/h) 1.1 second faster and shaving an impressive 4.7 seconds off the 100 mph (161 km/h) sprint.

According to Ford, the hybrid Utility could save up to 1,276 gallons (4,830 liters) of fuel per year in regular operations, a figure that’s based on 4.9 estimated hours of idling per eight hour shift, with two shifts daily.

A 3.0L EcoBoost and 3.3L V6 are available for state authorities looking for something more bit more old school. All three engine options are mated to a new 10-speed automatic transmission and a permanent all-wheel drive system.

Other mechanical highlights include an upgraded cooling system, specially tuned brakes, cop-spec steel wheels, and additional reinforcement to help it withstand eight-inch curb impacts and high-speed crossings over medians and railroad tracks. It also meets 75-mph rear-impact crash standards and can wade through 18 inches of water.

New, 2020 Ford Police Interceptor Utility SUV, officers

New, 2020 Ford Police Interceptor Utility SUV, on duty

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