After years of denying the possibility of a utility vehicle, Ferrari has confirmed that it will release an SUV.
“You’ll have to shoot me first” was what Ferrari CEO Sergio Marchionne once said regarding an electric Ferrari and SUV, but he seems to have had a change of heart.
The company is beyond the consideration phase and only has to approve the SUV for production, with Marchionne telling :
“We’re dead serious about this. We need to learn how to master this whole new relationship between exclusivity and scarcity of product, then we’re going to balance this desire to grow with a widening of the product portfolio.”
SUVs have served to significantly grow the sales volume at other high-end brands, but Ferrari will limit the availability of its model to preserve exclusivity.
Ferrari hasn’t revealed when the new SUV will arrive, but you can bet enthusiasts will be talking about it from now on until we finally see it in action and even more after. The Lambhorgini Urus will have some competition.
How do you want the Ferrari SUV to turn out?