Ford has big plans for the electric car segment, having announced the establishment of an internal team called “Team Edison” to develop a slew of new EVs.
Ford already has plans to introduce a battery-powered crossover vehicle with a range of over 300-miles by 2020. Not to be outdone by cross-town rival General Motors, the company will follow it up with several other electric vehicles beyond that time frame.
Team Edison was created to speed up the development of those vehicles and will operate independently within the company, focusing solely on electrics while other Ford divisions develop hybrid and plug-in hybrid drivetrains.
Sherif Marakby, Ford’s head of electrification and autonomous vehicles, told :
“We see an inflection point in the major markets toward battery electric vehicles. We feel it’s important to have a cross-functional team all the way from defining the strategy plans and implementation to advanced marketing.”
Ford is working on introducing 13 electrified vehicles over the next five years, including hybrid and plug-in hybrid vehicles. The company didn’t reveal when exactly they will arrive.
Fun Trivia: Thomas Edison and Nikola Tesla, whom Tesla Motors is named after, were bitter rivals that waged a “War of Currents” in the 1880s over whose electrical system would power the world. It was Tesla’s alternating-current (AC) system rather than Edison’s rival direct-current (DC) electric power that won, and Edison has generally been viewed as the evil genius of the duo.
As if a repeat of history, there has been a skirmish between Ford and Tesla Motors, one in which Ford denied Tesla use of the “Model E” moniker for the Model 3.
It’s interesting to see this bitter rivalry still live on today — Thomas Edison vs Nikola Tesla round 2. What does that say about Ford?