Lexus won’t follow the same electrification strategy as BMW and Mercedes-Benz with their range of plug-in hybrid models, choosing instead to focus on fully-electric vehicles.
Lexus’ current electrification strategy includes basic hybrid models, but those models won’t be replaced. The coming years will see the brand introduce only full-electric and fuel-cell powered models.
Alain Uyttenhoven, Lexus’ European boss, said as much in an interview with :
“We do not need to have plug-in hybrid vehicles. It’s a loophole in the market. We will reach the CO2 targets without them.”
The fuel-cell powered sedan will be based on the LF-FC concept and should arrive sometime in 2020. The LS and LC models are also slated to get electric versions.
The first fully-electric Lexus could possibly be a small, premium electric car, with Uyttenhoven adding:
“It could be. A lot of people who have reached a certain level of wealth like to have a small premium car more than a bigger, more mainstream brand of car.”
We’ll have to wait to see what the company cooks up. Let’s just hope they don’t look too funky.