GM has announced plans to buy and use sustainable natural rubber in the millions of tires it uses on its vehicles.
The American automaker hopes the move will help drive the industry toward net-zero deforestation and support the small businesses that contribute 85 percent of this material.
Steve Kiefer, GM senior vice president of Global Purchasing and Supply Chain, stated:
“Our supplier partners are an extension of our company. We want to encourage affordable, safer and cleaner options for our customers that drive value to both our organization and the communities in which we work.”
GM believes that sourcing tires produced using sustainable natural rubber will benefit communities, businesses and the environment in a number of ways, including preserving and restoring primary forests, improving yield and quality for natural rubber farmers and mitigating business risk related to supply chain sourcing.
The plan calls for GM to work with suppliers such as Bridgestone, Continental, Michelin and Goodyear to develop appropriate transparency into natural rubber and ensure its traceability throughout the supply chain.
It will be interesting to see if other automakers follow suit.