Aston Martin wants to return to the highest rung of the automotive industry and will do so with the iconic Lagonda nameplate.
To most people, Aston Martin represents the best the automotive industry has to offer in terms of luxury. Now, while that’s not necessarily false, the company views itself a notch below the likes of Rolls-Royce and Bentley.
Aston has built its reputation on performance cars and not uber luxurious sedans and cruisers like its British counterparts, but it will now take a different approach to luxury.
In an interview with Australian website Motoring, company boss Andy Palmer stated:
“The direction I gave to [Aston design boss] Marek Reichmann was “look, Rolls-Royce is the epitome of luxury. It’s first class in a Boeing 777 — big and comfortable, we can’t compete with them. Give me Concorde — the best of speed; the finest of fastest cars.”
As for Lagonda, the brand historically competed with Rolls and Bentley but had been largely dormant, even becoming nothing more than a mere “pet name of Aston.” Making it a full-blown manufacturer with its own lineup of vehicles rather a single Aston Martin model should help it regain its stature and sort out any confusion regarding it.
Palmer confirmed that a sedan and a SUV will usher in Lagonda’s return, and neither will be simply a more luxurious variant of existing Astons. Although they will likely share engines and other mechanical components, all Lagonda models are expected to feature brand-specific designs and interiors.
Expected to see the first member of the new Lagonda lineup by 2020. How do you hope it turns out?
Aston Martin DBS Superleggera Pays Tribute To 6th James Bond Movie
The gorgeous car celebrates the 50th anniversary of the sixth James Bond film.
Aston Martin has revealed yet another special edition model that celebrates Britian’s most famous secret agent, the On Her Majesty’s Secret Service DBS Superleggera.
Developed to pay tribute to the 50th anniversary of the sixth James Bond film (On Her Majesty’s Secret Service) and inspired by the 1969 Aston Martin DBS driven by James Bond himself, the special DBS Superleggera is finished in olive green to match the original car and features a bespoke metal grille with horizontal vanes, carbon fiber trim, unique badging and diamond-turned forged wheels.
Inside, the seats are wrapped in black leather with grey blend Alcantra, while red accents are a clear nod to the red trimmed glovebox in the classic DBS.
Buyers also have the option of adding a black, bespoke-designed drinks case that fits perfectly in the trunk. The case has a red felt lining, with space for two bottles of champagne and four champagne flutes.
There are no performance upgrades, meaning power comes for the new DBS Superleggera’s 5.2-liter twin-turbo V12, which produces 715-hp and allows the sports car to accelerate from 0 to 62 mph (100 km/h) in 3.4 seconds.
“This new DBS Superleggera will be an extremely distinguished ‘brute in a suit’, designed to capture the essence of the iconic DBS from the 1969 film but with a 5.2 litre twin-turbo V12, 715bhp engine!” says Aston Martin Lagonda CEO Andy Palmer.
Only 50 examples of the Her Majesty’s Secret Service DBS Superlegger will be manufactured, each priced at £300,007 (~$380,478 USD).
Here’s The First Look At Aston Martin’s DBX SUV
The first-ever utility vehicle from the British automaker finally shows itself.
Aston Martin has release images of its DBX SUV undergoing some serious testing in Wales.
The prototype is fully camouflaged, but we still get a good idea of what to expect.
For starters, it has evolved quite bit from the DBX concept car that was unveiled at the 2015 Geneva Auto Show, looking more like a traditional SUV-crossover than the low-slung, two-door concept, albeit with a pronouncly sloping roof line to make it appear sportier.
The front end falls in line with Aston Martin’s current design language, featuring a low-positioned wide grille that’s flanked by thin headlights, while the rear appears to have a set of stacked round lights.
Do you like the generation direction of the DBX SUV’s overall design?
Power could very well come from a twin-turbocharged, 4.0-liter V8 engine borrowed from Mercedes-AMG, sent to the ground via a permanent all-wheel drive system.
Aston says the model will be a true SUV, meaning it should be able to off-road and tow.
“DBX is a very different kind of Aston Martin, but we will be testing it in all conditions and across all terrains to ensure it delivers a driving experience worthy of the wings badge,” Matt Becker, Aston’s chief engineer, affirmed in a company statement.
The production Aston Martin DBX SUV won’t be unveiled until late 2019. It will be built at Aston Martin’s new plant in St. Athan, Wales, alongside a range of new Lagonda vehicles.
Aston Martin DBS 59 Pays Tribute To Aston’s 1959 Le Mans Win
Not quite as good as owning the real thing, but it’s much more modern, affordable and capable.
Aston Martin has unveiled a special edition DBS that celebrates its historic 1-2 finish at the 1959 24 Hours of Le Mans.
Based on the DBS Superleggera, the Aston Martin DBS 59 features several bespoke design features inspired by the iconic DBR1 that Caroll Shelby and Roy Salvadori piloted to victory six decades ago, including the iconic green paint job. Designers also gave it glossy carbon-fiber accents on the roof, roof strake, and hood vents; a Superleggera logo on the hood; and a Q fender badge representing Aston Martin’s customization division.
There interior is swathed in a combination of Obsidian Black and Chestnut Tan leather, while the headrests are embroidered with a bespoke ‘DBS 59’ logo. The seat backs and door inserts are wrapped in a material inspired by the fabric inside the DBR1
Other nifty features include special Saddle Leather Helmet Pods in the rear compartment that hold a replica of the 1959 crash helmets, a replica of the racing gloves worn by Shelby, period blue race overalls with the DBS 59 logo, and a two-piece luggage designed to match the black and tan interior of the car.
Bronze detailing add a nice touch to both the exterior and interior.
Like the standard DBS Superleggera, the Aston Martin DBS 59 produces 715 hp and has a top speed of 211 mph (340 km/h), nearly triple the 250 hp the 1959 DBR1 delivered from its 2.9-liter engine .
Aston Martins only made five copies of the race car, and one of them was sold in 2017 at Monterey for $22.5 million.
In a similar vein, it plans to build only 24 examples of the DBS 59, each marked with a build number placed near the side strakes. Do you want one?