In the words of Ferrari’s CEO, people who can’t afford a Ferrari get a Lamborghini instead.
Having promised a ramp up of Ferrari production in 2017, Sergio Marchionne still beliefs output isn’t where it needs to be to meet strong demand.
Apparently, less than 8,500 Ferraris will be made during the year, a figure that although significantly higher than the company’s previous 7,000-unit cap, is far below the executive’s recommended 10,000-unit annual sale.
In an interview with Car Magazine, Marchionne stated:
“The waiting list for some of our cars is long. This is the worst thing you can do to a customer.”
He didn’t stop there, taking a stab at Lamborghini when asked about Ferrari’s rival:
“…a lot of people buy Lamborghinis because they can’t get their hands on a Ferrari.”
Those are some fighting words, mister…
Before taking the reigns at Ferrari in 2014, Marchionne sparred with his predecessor, Luca di Montezemolo, over the company’s production numbers. Di Montezemolo argued that no more than 7,000 units should be built in order to preserve the brand’s exclusivity, but he “mysteriously” resigned soon afterwards.
Is it smart for Ferrari to sell more than 7,000 cars a year, and do you agree with the sentiment that only those who can’t afford a Ferrari buy a Lamborghini? Share your thoughts in the comments below.