General Motors has announced that its head of design, Ed Welburn, is set to retire on July 1, 2016, bringing an end to a long, 44-year career with the American automaker.
Welburn will be replaced by Australian Michael Simcoe, who’s been with GM for 33 years and previously served as its international design vice president for Australia and Korea.
Responsible of the company’s design team since 2003, Mr. Welburn, 65, had a long and prosperous career with General Motors and, by 2005, oversaw the global design language of GM. He was the first African-American to hold such a position at a car company.
Mary Barra, GM chairman and CEO of General Motors, only had about him:
“GM Design is among the most respected and sought-after organizations in the industry because of Ed’s leadership. He nurtured a creative, inclusive and customer-focused culture among our designers that has strengthened our global brands.”
As for Michael Simcoe, he will become the first Vice President at GM born outside of the United States. He joined the company in 1983 as a designer for Holden in Australia and quickly went on to become the director of design for GM Asia Pacific two years later.
He was named executive director of Asia Pacific Design in 2003 and, the following year, was promoted to executive director of North American Exterior Design, where he was responsible for critical and commercial successes like the GMC Terrain, Buick LaCrosse, Chevrolet Camaro and Equinox, and Cadillac CTS.
Simcoe, together with Mr. Welburn, designed the stunning, award-winning Buick Avenir Concept (pictured) and introduced the Chevrolet Colorado Xtreme and Trailblazer Premier show cars at the Bangkok International Motor Show. The man has a lot of experience…
What would you rate Ed Welburn as the design boss of GM?