Ferrari currently has an electrified vehicle in the form of the hybrid-powered LaFerrari supercar, but company chairman and Fiat Chrysler Automobiles (FCA) CEO Sergio Marchionne is adamant that there will be no full-electric Ferrari.
In an interview with at the Geneva Motor Show, the controversial executive dismissed the idea, calling it “almost an obscene concept” and adding “You’ll have to shoot me first.” He said a similar thing regarding a potential Ferrari SUV.
Fully electric vehicles do not fit Ferrari’s brand image, which places great importance on authentic engine noise and a visceral overall driving experience.
The LaFerrari uses two electric motors, but only to boost the performance of its mighty 789-horsepower 6.3-liter V12. The hybrid system produces a combined output of 949 horsepower, allowing the Italian supercar to sprint from 0 to 60 mph (96 km/h) in under three seconds and reach a top speed of 218 mph.
Ferrari may not have plans to go full electric, but it will expand its hybrid offerings, with company CEO Amedeo Felisa previously stating that every Ferrari could eventually take advantage of hybrid technology.