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Acura Previews Future Design Direction With Precision Concept

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Acura Precision Concept 2016

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At the 2016 Detroit Auto Show, Acura previewed its future design direction with the Precision Concept, a dramatically-designed car that does away with the brand’s polarizing beaked grille in exchange for a boatload of creases, angles and shapes.

Developed by Acura Design Studio in California, the Precision Concept is about 8-inches longer than the Acura RLX sedan and is distinguished by an angular, very chiseled “Diamond Pentagon” front grille, Jewel Constellation LED headlights, a long hood, a short deckled, and a coupe-like roofline, very conspicuous side sills, and 22-inch wheels.

It has a decidedly aggressive, sporty and downright dramatic exterior that you either hate or love. Which camp do you fall in?

The highly conceptual interior is similarly edgy, featuring a large LCD screen for the infotainment systems that sits atop of the dashboard, ultra-thin “floating” rear seats, and speaker grilles made of exotic wood. It also shows off Acura’s so-called digital human-machine interface (HMI), which is controlled through a floating touchpad that replaces most of the physical buttons you would see in today’s cars.

Dave Marek, Acura global creative director, described the Precision Concept as follows:

“The Acura Precision Concept is more than simply a concept vehicle, it is a design study model that literally will shape the direction of all future Acura products around our Precision Crafted Performance DNA. The Acura Precision Concept is the leading edge of a renewed commitment to delivering Precision Crafted Performance in every facet of the product experience and creating a powerful and very exciting direction for the next generation of Acura models.”

We don’t know what resides under the long hood, but chances are it’s some sort of electrified powertrain.

Expect some of the Acura Precision Concept’s design cues to be adopted by Acura’s production models in the coming years. What would you like to see?

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Hotter Acura NSX Type R With 650 HP Is Speeding Your Way

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2019 Acura NSX Thermal Orange

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In addition to the extra power and unique styling touches, expect suspension and brake upgrades.

Acura is reportedly working on a higher performance NSX adorned with the Type R badge.

The Acura NSX Type R will benefit from a long list of performance upgrades to should allow it to better compete with the McLaren 570S and other rivals, not the least of which is an increase in total output from 573 to 650 horsepower.

According to Forbes, Acura’s flagship supercar will also have a stiffer suspension, steering enhancements, bigger carbon-ceramic brakes, unique carbon aerodynamic elements, and interior enhancements.

The improvements should drive pricing above $200,000 — a premium of at least $40,000 over the basic NSX.

If the report is true, the Acura NSX Type R will make its official debut at the 2019 Tokyo Motor Show. What are you hoping to see?

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Is The Acura Legend Coming Back?

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Acura Legend Luxury Sedan, 90s car

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The NSX supercar probably won’t be the only Acura legend to make a comeback.

Acura has trademarked the “Legend” name in Europe as spotted by AutoGuide, and we’re not quite sure what to make of it.

For starters, Acura doesn’t compete in the European market at all and, secondly, it hasn’t had much success with its sedans in the markets it does compete in. Could the company just be protecting one of its best-known nameplates?

The 90s where a time when Honda’s premium brand was on top of its game, and the Legend was the best it had to offer. The flagship sedan was discontinued in 1995 and replace by the RL, which was eventually replaced by the RLX.

If Acura is indeed planning the Legend’s return, replacing the unpopular RLX with a sedan-like model bearing its name could have a positive impact on sales. Or the model might not even be a sedan…

The streets have changed a lot in the 20 years since the Legend departed. Sedans have lost favor with buyers and SUVs are all the rage, so there is a possibility that the Legend could return as a utility vehicle of some sort… maybe an SUV coupe along the lines of the BMW X6 to compliment the successful MDX and RDX.

What do you want Acura to do with the Legend name?

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2019 Acura ILX Targets Millenials With Bold Face, More Tech

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2019 Acura ILX A-Spec Red

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Acura’s small luxury sedan hopes to attract Millenials with a bold new face and new tech.

While we wait for an all-new Acura ILX to arrive, Acura has given its entry-level model a refresh for its 2019 model year.

The biggest change can be seen at the front, where the 2019 ILX sports the the brand’s new Diamond Pentagon grille. In fact, the car is all-new from the A-pillars forward, with design revisions also including a more sculpted hood, the Acura Jewel Eye LED headlights and a more aggressive front bumper.

The aggressive look extends to the rear fascia, where one sees new LED taillights and a new lower diffuser. A set of new standard 17-inch wheels top things off.

For those who want their ILX to stand out even more, the ILX A-Spec adds dark chrome trim to the front grille and lower fascia, LED fog lights, darkened headlights and taillights, a gloss-black decklid spoiler, and Shark Gray 18-inch wheels.

The interior of the ILX A-Spec is distinguished by a graphite-silver dash accent with chrome insert, an A-Spec badged steering wheel with contrast stitching, aluminum sport pedals, and Ebony or Red leather with black Ultrasuede center panels.

It addition to the styling upgrades, the 2019 Acura ILX also introduces tech features like the AcuraWatch driver assistance technology and Apple CarPlay and Android Auto connectivity.

Power continues to be provided by a 201-hp 2.4L four-cylinder engine that’s paired with an eight-speed dual clutch transmission.

Acura is targeting Millenials with the updated ILX, pointing out that the car has one of the highest in-segment take rates among that demo. Sales being in October 2018.

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