Despite fears of rising gas prices and a declining average household income, Cadillac is considering an ultra-luxurious Escalade that could be priced above $100,000.
Like mainstream rivals Mercedes-Benz, BMW and Audi, Cadillac sees money to be made in the growing ultra-luxury SUV and crossover segment, and they think a ballin’ Escalade would hit the spot just right. Priced at $95,870 in the United States, the fully-loaded Escalade ESV Premium is currently the most expensive model in the company’s lineup.
- Mercedes-Benz Considering a Bentley Bentayga Competitor
- New Cadillac Escalade May Get V-Sport and Diesel Variants
The Bentley Bentayga will be the first to challenge the Land Rover Range Rover Autobiography, but Rolls-Royce and even Lamborghini are also preparing their own crossover or SUV within the next few years. It seems every premium brand wants to be part of money-grabbing action.
In addition to a super-lux Escalade, Cadillac might also introduce a high-performance Escalade V to compete against the likes of the Jeep Grand Cherokee Trackhawk and other performance-tuned SUVs. Would you buy either one?
Cadillac Announces ATS-V and CTS-V Championship Editions
Cadillac has introduced new Championship Editions of the Cadillac ATS-V and CTS-V to celebrate the company’s win of the 2017 IMSA Manufacturer, Driver, Team and Endurance Championships.
Both commemorative ATS-V and CTS-V are available in Black Raven or Crystal White with Cadillac V-Performance graphics on the hood and rear spoiler and come with Red Obsession side-view mirror caps, a DPi-V.R graphic on the quarter windows, Red Brembo brake calipers and forged polish-finished alloy V-Series wheels with Midnight Silver painted pockets.
A Morello Red detail package gives their interiors Jet Black Recaro seats, red front and rear door armrests and Morello accented high gloss carbon fiber interior trim.
The 2018 Cadillac Championship Edition ATS-V starts at $72,190 for the sedan and $74,390 for the coupe, while the 2018 CTS-V Championship Edition sedan starts at $105,730.
Move Aside U.S., China is Now Cadillac’s Largest Market
Well, that was quick… Just days after we reported that China will eventually overtake the United States as Cadillac’s largest market, the middle kingdom now accounts for the most Cadillac sales.
Cadillac’s sales fell 4.1 percent to 10,298 units in the U.S. during the month, while its sales jumped an almost unbelievable 116 percent to 18,011 units in China.
Granted we’re only going by January’s results, 2017 will most certainly be the year China overtakes the U.S. given the brand’s sales momentum in the world’s largest market.
Cadillac President Johan de Nysschen stated:
“Cadillac begins 2017 with a continuation of the robust global growth of 2016, a year in which we sold more products worldwide than any point in the past three decades. We are growing the business significantly and attracting a youthful and affluent demographic, elevating the aspirational character of the brand. This is particularly the case in China, where our growth is explosive and sustained.”
The U.S. ended 2016 with a comfortable lead over China in terms of Cadillac sales, accounting for 170,006 deliveries compared to China’s 116,406 units. Expect a flip-flop in 2017.
Do you find it strange that a “communist” country is now the largest single market for an iconic car brand that was once the very embodiment of capitalist ideals? Share your thoughts in the comments below.
China Will Become Cadillac’s Biggest Market
As is already the case with Buick, China will eventually become Cadillac’s largest market, overtaking the United States.
Yes, like Buick, Cadillac is an American luxury brand through and through, but it’s the Chinese that appreciate its Americanness the most.
The United States is still Cadillac’s largest single market, but that will soon change. In 2015, the company’s sales fell by 3 percent to 170,006 vehicles in the Land of the Free, while deliveries in the Middle Kingdom increased by a whopping 46 percent to 116,406.
At this rate, China will gain the lead in as little as two years, with Cadillac President Johan de Nysschen telling in an interview:
“We are moving Cadillac from having this very strong U.S.-centric focus to having a global focus. The time will come when we will sell more Cadillacs in China than here.”
Despite China’s inevitable sales prominence, de Nysschen says the U.S. offers better profit margins and, as such, will remain critical to Cadillac’s bottom line for many years to come. He pointed out a Chinese law that requires foreign automakers to partner with local companies, stating:
“Whatever you make in China, you share. The U.S. will remain more important for a very long time.”
By the look of things, China is poised to eventually become every premium automaker’s biggest market. Is that a good thing?