Here is a sobering fact — drunk driving deaths in many developed countries actually rose in 2012, despite strong efforts to prevent them. In the United States alone, fatalities spiked by almost five percent, jumping from 9,865 incidents in 2011 to 10,322 in 2012. Is enough not being done?
Modern cars have taken safety to a whole new level, providing notably better protection during crashes than cars made just a decade ago. At the same time, advancements in breathalyzers and (to a small extent) interlock devices that prevent intoxicated drivers from starting their vehicles, as well as the introduction of more stringent government policies, have also played a part in reducing drunk-driving accidents.
Many organizations have taken an active role in raising awareness, and I am not just talking about those that advocate alcohol abstinence. Indeed, plenty of the world’s most recognizable liquor brand names have joined forces with their critics to promote the careful consumption of their beverages. As one of those brands, scotch whisky label Johnnie Walker has used its involvement in Formula One to get an obvious message across — drink responsibly!
In the video below, it uses a Formula 1 metaphor to expand on that message:
“When you’re racing against the world’s best, in the quickest machines on the planet, control is everything. Just as it is every time you get behind the wheel.
“A split second decision can be the difference between finishing first, last, or not at all. Make the right choice and stay in control. Join The Pact to never drink and drive today.”
Great metaphor. While more stringent government policies, improvements in technology and increased awareness have done a lot to make our roads safer, there is only so much they can do. Safe driving begins with you, the individual. Being intoxicated is no excuse for getting behind the wheel. Have someone drive you home instead or just find a place to rest. Why recklessly risk your life and those of others?
This post is sponsored by Johnnie Walker.
Tom Brady is the New Face of Aston Martin
In what many would consider an odd pairing, Aston Martin has entered into a long-term partnership with Tom Brady to promote its vehicles. The football heavyweight is the new celebrity spokesman for the British automaker.
In case you’re not on the same page, that’s an American football player shilling for the most British automaker there is. We are truly living in an interesting world…
Brady has quarterbacked his team to five Super Bowl championship, so Aston Martin has a reason for selecting him:
“Tom is an inspirational leader and athlete who is clearly aligned with our view of Aston Martin. His performances on the football field — not just recently but throughout his career — are an inspiration for us all.”
But that could be said about any number of top athletes, notably those with a more international reach. The irony that Brady plays for the New England Patriots, a team whose mascot is a minuteman, rebels who incited the American Revolution against Britain, shouldn’t be lost on you.
But none of this matters to the man; it’s all about the money:
“Aston Martin exemplifies dedication to the craft of car making through a meticulous attention to detail. While 104 years of heritage are reflected in each hand-built car, with product from the DB11 to the Aston Martin Valkyrie, this brand is primed to excel for the next 100 years as well. As a long-time fan and driver I am honored to join the Aston Martin team at this special moment in the company’s history.”
As part of the partnership, Brady will curate his own Aston Martin based on the 2018 Aston Martin Vanquish S, twelve of which will be sold to the public. “Category of One: Why Beautiful Matters” is the title of his campaign.
Tesla Beats Lexus, VW in Brand Value Ranks
BrandZ’s 2016 analysis has placed Tesla Motors and Porsche in the top-10 list of most valuable automotive brands, while Volkswagen and Lexus no longer make the cut.
Both Tesla and Porsche reached an estimated brand value of around $4.4 billion, placing them at the number 9 and 10 spots, respectively, for car brands.
Considering that Tesla relies primarily on social media and word-of-mouth marketing rather than on traditional advertising, its momentous rise through the ranks is especially noteworthy.
Volkswagen’s brand value, which was estimated at nearly $9.3 billion in BrandZ’s 2015 analysis, good enough for the eighth position, has apparently collapsed as a result of the diesel emissions crisis. It has since dropped off the list.
As for the rest of the list, Toyota retained the top position above BMW (2), Mercedes-Benz (3), Honda (4), Ford (5), Nissan (6), Audi (7) and Land Rover (8).
Do you agree with BrandZ’s ranking? Is Tesla worth all the hype? Share your thoughts in the comments below.
Does the Nissan GT-R Have a Bigger Ass Than Kim Kardashian?
Ever since Kim Kardashian’s controversial photo on the “Paper Magazine” cover went viral, many companies have jumped at the opportunity to capitalize on it, with one exceptionally-witty one being Nissan.
Now, it’s a well-accepted fact that the Nissan GT-R has a peculiar, rather large rea end, but is it bigger than Kim Kardashian’s twin-behemoths? Nissan seems to think so and went as far as to tweet an image showing the rear end of the 2015 Nissan GT-R NISMO with the caption “ours is bigger.” Them’s fightin’ words, won’t you say?
We have to give it to Nissan — that’s a very nice play on Kim’s photo, probably the best out there. However, when it comes to matters like these, it’s all about personal preferences, and we bet some of you would disagree with the Japanese automaker’s assessment.
Yes, the GT-R does technically have a bigger rump, but not necessarily in relation to its whole body. And then there is the question of aesthetics…
Naturally, we want you to be the judge: Does the Nissan GT-R have not only a bigger but also a better ass than Kim Kardashian? We are dying to know your answer, so make sure to respond in the comments below.