Despite not selling the most vehicles in the United States, Honda led all automakers in retail sales during the first five months of 2013.
According to a study by R.L. Polk & Co., 98 percent of all Honda vehicles sold in the United States during the period were to retail buyers. Its chief rivals, by comparison, have about 80 percent or lower of their overall volume going to retail buyers.
Discounts on large volumes of vehicles (fleet) can have a long-term negative impact on the resale values of vehicles purchased at retail, effectively increasing the cost-of-ownership for retail buyers when they eventually sell or trade-in their vehicles.
“We’re earning our sales growth on the strength of our products and the value they deliver to individual car buyers,” said John Mendel, executive vice president of sales for American Honda Motor Co., Inc. “Our strategy is unique among volume automakers, as we are focused on selling vehicles to individual car buyers and not corporate sales to fleets, which is why Honda vehicles have among the lowest cost of ownership and highest resale values in the industry.”
Honda’s top models, Accord, Civic, CR-V and Odyssey, lead their respective segments in retails sales. The Accord’s 98 percent retail sale, in particular, is noteworthy when considering that the best-selling Toyota Camry has about 20 percent fleet sales, while the Chevrolet Malibu, Ford Fusion and Nissan Altima are all have between 33 percent and 39 percent fleet.
Such is Honda’s commitment to the retail sector that it doesn’t even have a fleet sales division.
Honda Is Developing Larger Rear-Wheel Drive EV Platform
The new EV platform will firmly thrust the Japanese automaker into the global race for full-electric vehicles
The Honda e — Honda’s first all-electric car — is cute, but it’s small, has a driving range that’s on the low-end for the segment, and won’t be offered in the United States and likely Canada. Not to worry: Honda has announced that it is working on a larger, more capable global EV platform for a range of new electric vehicles that will be sold in North America and elsewhere around the world.
The new EV platform will be rear-wheel drive, with the electric motor installed the rear, giving the planned EVs perfect 50:50 weight distribution. It will be able to accommodate a second electric motor at the front axle if all-wheel drive is needed.
“This new architecture is designed to achieve smooth driving and highly efficient packaging,” Ayumu Matsuo, Honda’s managing officer in charge of power unit development told Automotive News. “We believe it will meet the needs of customers who like our C-segment and D-segment models.”
Despite helping pioneer battery-gasoline hybrid vehicles, Honda has been slow to embrace all-electric vehicles. A dedicated EV platform will firmly thrust the company into the global race for battery-powered vehicles.
New Honda e Electric Car Makes Big Power, Has 124-Mile Range
With more than 221 lb-ft. of torque to work with, the tiny EV is no push-over.
Honda has released some performance details for its latest electric car, the Honda e.
Powered by a rear mounted electric motor, the cute, retro inspired electric hatchback makes 148 horsepower and more than 221 lb-ft. of torque, all of which is sent to the rear wheels. That’s a lot of torque for such a pint-sized.
The ample power and rear-wheel drive configuration, together with a 50:50 weight distribution, low center of gravity, four-wheel independent McPherson Strut suspension, and turning radius of just 4.3 meters (14 feet), should make the Honda e a lot of fun to drive around the city.
A 35.5kWh battery allows it to travel up to 124 miles on a single charge. Once depleted, it can be recharged up to 80 percent in 30 minutes using a fast charger.
The Honda e makes its debut in the second half of 2019, but buyers in the UK, Germany, France and Norway can already reserve one. Would consider buying Honda’s small electric car?
The Full-Size Lego Honda Civic Type R Is Marvelous
It’s the Honda Civic’s turn to get the Lego treatment.
Full-size Lego versions of popular cars are becoming somewhat of a trend. Case in point, just a month after we brought you the full-scale LEGO McLaren Senna, Honda has teamed up with Lego Masters Judge Ryan “Brickman” McNaught to create a life-sized Civic Type R made out of more than 320,000 Lego bricks.
The Lego Civic Type R was Commissioned to celebrate the launch of the “Lego Masters” television show in Australia and it took a team of nine people over 1,300 hours to make it a reality. To build it, the team used an actual Civic Type R and CAD drawings to create a blueprint before putting all the Lego parts together from the ground up, layer by layer.
Unlike the full-scale Lego Bugatti Chiron, the Lego Civic Type R isn’t a working model, though some parts like its lights do work and are controlled by an iPad. Did Honda and Lego do a good job?