Like most products, some flasks are better than others. The aptly named ‘The Flask’, in particular, is one heavy duty piece of hardware.
In proving the first-class durability of their handiwork, the engineers behind the The Flask decided to do away with traditional lab-based product testing in favor of “test sessions” that would not be recommended for the average flask. Made with food-grade steel, carbon fiber and aerospace-grade aluminum, the fluid container — filled with some of Macallan’s famous single malt whisky — was subjected to a battery of brutal tests, including being dragged and knocked around by a number of powerful sports cars — a Ford GT, Mercedes-Benz SLS AMG, race-tuned M3 and a few classics, just to name some. As the video above shows, that’s a lot of tire-burning torque. To kick the rigorous abuse up a notch, it was also dropped from a helicopter. The end result? One flask was very badly damaged, but the whisky inside remained unfazed. No spillage, nothing…
Complementing The Flask’s durable style and design is a double sprung that allows for effortless drinking. It maintains an appropriate distance from the mouthpiece when in use and allows for smooth open and close action. Its machined aluminum funnel is designed to securely thread into the mouthpiece, reducing the chance of spillage.
Oakley, the company behind the The Flask, says it’s more than a vessel — it’s a statement! The Flask wasn’t made to be hidden in a coat pocket; instead, it was made to be used, shared and enjoyed.
Hot Wheels Launches Track Builder Challenge in Canada
Thinking about the future of our young children, Hot Wheels Canada has launched a Track Builder Challenge to encourage their learning and creativity. The cross-national challenge will take place over a six-month period throughout the spring and summer of 2014.
As part of its launch, an interactive track exhibit featuring the Canada’s first Ultimate Track will be shown at the Art Gallery of Ontario (AGO) from March 8 to 16 during the Gallery’s March Break drop-in program. The Ultimate Track is built by a team of ‘Track Experts’ and is comprised of over 1000 pieces of track and connector, and stretches over 625ft.
“The exhibit at the AGO is the perfect benchmark for this program, as the house inspired set educates both parents and kids on the endless track building possibilities using the surfaces they have at home,” said Michael Ng, Brand Manager, Mattel Inc.
In addition to the exhibit, Hot Wheels’ website will house a nationwide Hot Wheels Track Builder Challenge contest that will allow kids to learn from the aforementioned Track Experts. It will also give them the opportunity to submit their best Hot Wheels tracks for a chance to win a custom built track in their home, and a Track Party hosted by Hot Wheels.
After its display at the AGO, the Hot Wheels Track Builder Exhibit will make its way to other Canadian locations. Entries for the contest will be open until August 31st, 2014, and the grand prize winner will be announced in September. Those interested should visit .
William Clay Ford Sr Dies at Age of 88
William Clay Ford Sr., the last surviving grandson of Ford Motor Company founder Henry Ford, has died at the age of 88 of pneumonia-related complications.
Ford, the father of current executive chairman William Clay Ford Jr., joined the company’s board of directors in 1948 when he was only 23. He sat on the board for 57 years, had a hand in the development of the two-door Continental Mark II, and owned the NFL’s Detroit Lions. In recognition of his father’s great accomplishments, Ford Jr. had the following to say:
“My father was a great business leader and humanitarian who dedicated his life to the company and the community,” said William Clay Ford, Jr., executive chairman, Ford Motor Company. “He also was a wonderful family man, a loving husband, father, grandfather and great-grandfather. He will be greatly missed by everyone who knew him, yet he will continue to inspire us all.”
Current Ford president and CEO Alan Mulally also showed his respects:
“Mr. Ford had a profound impact on Ford Motor Company. The company extends its deepest sympathies to the many members of the extended Ford family at this difficult time. While we mourn Mr. Ford’s death, we also are grateful for his many contributions to the company and the auto industry.”
Ford Sr. will be remembered.
FbaPPs Named One of the Top 50 Auto Blogs
All the hard work is paying off — AutoTribut has been named one of the top 50 auto blogs in North America. Amazing!
The study, which was based on user views per month and inbound links, was conducted by Cision, a leading global provider of PR software and services, including media monitoring and media list building. We ranked 47th out of the seemingly countless number of car blogs on the internet, and it’s all because of you, our readers.
You can find the complete list by .
While it’s an honor to be recognized for our work, we are not where we want to be. Rather than being in the top 50, we want to be in the top 10 and then — one day — in the top 5. There is a lot that needs to be done.
More quality content and more engagement — that’s what will get us into the top echelons. Let us know if there is anything else we can do.