The original MINI Cooper made a splash when it first went on sale. Fast forward half a century later and the British brand remains as relevant and spunky as ever. Its cars have gotten bigger and its lineup continues to expand, but the company hasn’t lost its unique touch.
MINI isn’t your everyday car brand. First, its distinctive styling is modern, yet infuses many of the elements that made the original popular. The bulldog-like stance, round exterior cues and over-sized ‘bling’ of a gauge cluster are just a few of its quirky design highlights. With cars becoming increasingly bland on the eyes, MINI’s cars stand out as one of the few vestiges of the old times.
Secondly, the driving elements that made the original model fun to drive have not been lost on today’s MINIs. While cars are becoming more like appliances, all Minis — whether it be the coupe or the Countryman — drive like very practical, domesticated sports cars that provide a very comfortable cabin experience for occupants.
Finally, despite staying true to much of its heritage, MINI has nevertheless grown with the times, providing many of the luxury and technological amenities we’ve come to expect from cars costing two or three times as much. In addition, its cars are safer and more reliable, providing the peace of mind that buyers can’t seem to go without.
The video above contrasts “the grayness of everyday life with the bright colors of individuality and conveys the MINI attitude of life authentically and energetically.” It, in a way, reflects the journey MINI went on as it searched for how to chart its own unique path. Very few automakers provide the strong combination of style, sportiness and technology as it does, making the age-old British brand as relevant as ever.
Tom Brady is the New Face of Aston Martin
In what many would consider an odd pairing, Aston Martin has entered into a long-term partnership with Tom Brady to promote its vehicles. The football heavyweight is the new celebrity spokesman for the British automaker.
In case you’re not on the same page, that’s an American football player shilling for the most British automaker there is. We are truly living in an interesting world…
Brady has quarterbacked his team to five Super Bowl championship, so Aston Martin has a reason for selecting him:
“Tom is an inspirational leader and athlete who is clearly aligned with our view of Aston Martin. His performances on the football field — not just recently but throughout his career — are an inspiration for us all.”
But that could be said about any number of top athletes, notably those with a more international reach. The irony that Brady plays for the New England Patriots, a team whose mascot is a minuteman, rebels who incited the American Revolution against Britain, shouldn’t be lost on you.
But none of this matters to the man; it’s all about the money:
“Aston Martin exemplifies dedication to the craft of car making through a meticulous attention to detail. While 104 years of heritage are reflected in each hand-built car, with product from the DB11 to the Aston Martin Valkyrie, this brand is primed to excel for the next 100 years as well. As a long-time fan and driver I am honored to join the Aston Martin team at this special moment in the company’s history.”
As part of the partnership, Brady will curate his own Aston Martin based on the 2018 Aston Martin Vanquish S, twelve of which will be sold to the public. “Category of One: Why Beautiful Matters” is the title of his campaign.
Tesla Beats Lexus, VW in Brand Value Ranks
has placed Tesla Motors and Porsche in the top-10 list of most valuable automotive brands, while Volkswagen and Lexus no longer make the cut.
Both Tesla and Porsche reached an estimated brand value of around $4.4 billion, placing them at the number 9 and 10 spots, respectively, for car brands.
Considering that Tesla relies primarily on social media and word-of-mouth marketing rather than on traditional advertising, its momentous rise through the ranks is especially noteworthy.
Volkswagen’s brand value, which was estimated at nearly $9.3 billion in BrandZ’s 2015 analysis, good enough for the eighth position, has apparently collapsed as a result of the diesel emissions crisis. It has since dropped off the list.
As for the rest of the list, Toyota retained the top position above BMW (2), Mercedes-Benz (3), Honda (4), Ford (5), Nissan (6), Audi (7) and Land Rover (8).
Do you agree with BrandZ’s ranking? Is Tesla worth all the hype? Share your thoughts in the comments below.
Does the Nissan GT-R Have a Bigger Ass Than Kim Kardashian?
Ever since Kim Kardashian’s controversial photo on the “Paper Magazine” cover went viral, many companies have jumped at the opportunity to capitalize on it, with one exceptionally-witty one being Nissan.
Now, it’s a well-accepted fact that the Nissan GT-R has a peculiar, rather large rea end, but is it bigger than Kim Kardashian’s twin-behemoths? Nissan seems to think so and went as far as to tweet an image showing the rear end of the 2015 Nissan GT-R NISMO with the caption “ours is bigger.” Them’s fightin’ words, won’t you say?
We have to give it to Nissan — that’s a very nice play on Kim’s photo, probably the best out there. However, when it comes to matters like these, it’s all about personal preferences, and we bet some of you would disagree with the Japanese automaker’s assessment.
Yes, the GT-R does technically have a bigger rump, but not necessarily in relation to its whole body. And then there is the question of aesthetics…
Naturally, we want you to be the judge: Does the Nissan GT-R have not only a bigger but also a better ass than Kim Kardashian? We are dying to know your answer, so make sure to respond in the comments below.