Honda of America expects to sell 2 million vehicles in 2016, and the next-generation Honda Fit lineup will play a big role in achieving that sales goal.
Speaking to Automotive News, Honda’s President Takanobu Ito stated that he expects Fit sales to soar to 200,000 units in the next four years, a significant jump from the 64,177 units sold in 2011.
Given that the Fit will become increasingly important to its long-term success, Honda is committed to developing the lineup, with plans to introduce several new variants of the hatchback, including a Fit-based crossover.
While 200,000 units a year may seem very optimistic, that estimate is not completely unfounded. U.S. sales of the latest Fit have been hampered by an unfavorable exchange rate, since all of the units sold come directly from Japan. With Honda CFO Fumihiko Ike revealing that the company limits the number of exports from Japan, U.S. demand for the Fit may actually be higher than supply, suggesting a lot of room for growth.
Honda Increases Production In US, Canada After Closing UK Plant
The Civic will be “produced for North America in North America.”
Honda has confirmed that it will increase vehicle production in the United States and Canada after deciding to close its Swindon, England, factory, its only factory in Europe, as well as another facility located in Turkey.
“Given our efforts to optimize production allocation and production capacity on a global scale, we have concluded that we will produce the Civic for North America in North America,” Honda CEO Takahiro Hachigo told .
The executive stressed the decision stemmed from a trade deal signed by the European Union and Japan that makes importing Japanese cars into Europe considerably more affordable, making building them locally to skirt tariffs no longer necessary. It apparently had nothing to do with Brexit.
Honda currently manufactures the Civic in Ontario Canada and the U.S. state of Indiana, but it didn’t reveal how the additional capacity will be divided between the two factories. Its two overseas plants are slated to go offline in 2021, with approximately 3,500 employees expected to lose their jobs in the UK factory alone.
Honda Civic Type R, NSX Supercar Turn Gold For Australia
The 50th Anniversary collection also features a golden lawnmower and power generator.
Honda has turned 50 years old in Australia, and to celebrate the milestone, designers wrapped a Civic Type R and NSX supercar in gold, along with its fleet of most notable motorcycles and power equipment.
The steadfast Japanese automaker officially entered the Australian market on February 4, 1969, and has since earned the respect of Australians of all ages for its undying pursuit of quality and reliability. Civic Type R and NSX aside, the celebratory vehicles include a golden CBR1000RR Fireblade motorcycle, CRF450L enduro, and CRF50F kids’ bike, as well as a golden lawnmower and power generator.
“Achieving 50 years of longevity and continuity in business is a significant milestone, but none of this would be possible without our people,” said Hiroyuki Shimizu, head of Honda Australia. “Most importantly… Honda would be nothing without our customers — both long-term customers and new customers all contribute to making this brand what it is today… I am incredibly grateful to all our customers for their ongoing loyalty, trust and belief in the Honda name.”
Whatever you need, Honda clearly has you covered. I mean, how many other automaker do you know that, in addition to cars, make lawnmowers?
Unfortunately, these gold Hondas are one-offs specifically intended for show and not for sale. Their gold vinyl wraps are made up of a gold chrome film as the first layer, topped with a clear satin laminate that helps disperse reflections.
Honda Teases Its First Electric Car For Europe
The Japanese automaker is gearing up to electrify its European lineup.
Honda has released a teaser of its first electric vehicle for Europe.
Previewed by the well-received, retro-inspired Urban EV concept that debuted at the 2017 Frankfurt Motor Show, the new electric car will be a relatively boxy small hatchback that will borrow some styling cues from the concept, including its round headlights.
The Urban EV also had a striking yet simple interior with a massive touchscreen infotainment display, but we don’t expect the production car to have one quite as large.
We don’t know a lot about performance specifications, but a source at Honda has indicated that it will have a relatively short range of around 150 to 200 miles (241-322 km) on a full charge, which places it in the same playing field as the latest Nissan Leaf.
Honda’s new electric car is expected to go sale in Europe by the end of 2019 after making its world debut at the Geneva Motor Show. It is part of the company’s commitment to have two thirds of its models in Europe be electrified by 2025.
Honda hasn’t said anything about bringing it to North America.